
My name is Jacob Hallsten, I'm a 23-year-old Digital Art Director student. I am currently living in Stockholm where I study
Interactive Communication at Berghs SoC.
I have worked with web design and development for more than 4 years, I have also studied graphic design and advertising in New York and in Stockholm.
This portfolio will include both jobs and student projects.
Don't forget to stalk me on Twitter
Comic Sans This

ReDim
ReDim is the product my group came up with for Microsoft Sweden. They asked us to design and market a new community for professional developers that uses Microsoft Visual Studio.
We came up with the concept ReDim which mean "redeclare" (in older Microsoft languages) and we wanted it to symbolize that members are contributing to the community and therefor changing what ReDim is and will be.
I was in the creative team comming up with the idea and designed the web page and other elements for the presentation.

Donate a spot (Electrolux)
Electrolux and Electrolux Design Lab asked my class to come up with campaigns for their concept products.
My group were assigned the Portable Spot Cleaner and came up with the concept Donate a spot. It shows how much water we could save if we didn't wash clothes just because of a small stain.
I was in the creative team comming up with the idea and I created our case film.
Case film: vimeo.com/33780933

Hyper Comic
A STUDENT PROJECT WHERE WE DEVELOPED A CONCEPT OF HOW THE FUTURE OF COMIC BOOKS COULD LOOK LIKE. WITH INTERACTIVITY, LOCAL BASED SERVICES (LBS), HYPER REALITY AND PERSONALIZATION WE'VE CREATED A WHOLE NEW WAY OF LOOKING AT A COMIC BOOK.
I DESIGNED THE LOGOTYPE, AN EXAMPLE MOVIE AND VARIOUS GRAPHIC ELEMENTS AROUND THE PROJECT AND PRESENTATION.
HERE'S AN EXAMPLE MOVIE MY TEAM CREATED OF HOW THIS COULD LOOK LIKE: VIMEO.COM/32910689

Systembolaget
I was, as a student project, assigned to redesign the graphic profile of Systembolaget.
I wanted to focus on a more artistic and playful design, what you see here is the final logotype.

Pickmeapp
A student project where the idea is to put up virtual ads (with a smart phone app) that shows that you have recyclables and that other people with the app can respond to the ad, pick up the bags, recycle the cans and finally collect the deposit.
Our goal was to make people stop throwing cans in the trash just because they don't want or "have time" to recycle them.
I was in the creative team coming up with the idea and I also designed the logotype and application mockups.

Rose & Born
Rose & Born is an exclusive fashion brand in Sweden. Together with the agency Eighties we released their new web site.
I developed the front-end and back-end code for the whole web site.
www.roseborn.com

Magnolia
MAGNOLIA IS A GROUP THAT DEVELOPS HOUSES IN SWEDEN, THEIR MAIN FOCUS ARE IN THE MORE TRENDY URBAN AREAS.
ME AND A COLLEAGUE DEVELOPED THE WHOLE FRON-END AND BACK-END CODE FOR THE PROJECT. THEY GOT A CUSTOMIZED CONTENT MANAGEMENT SYSTEM WITH MULTI-LANGUAGE SUPPORT.
WWW.MAGNOLIADEV.COM

Story Hotel
STORY HOTEL IS AN EXCLUSIVE AND URBAN HOTEL IN CENTRAL STOCKHOLM.
ME AND A COLLEAGUE DEVELOPED THE FRONT-END AND BACK-END CODE FOR THEIR NEW WEB SITE. WE DEVELOPED A CONTENT MANAGEMENT SYSTEM FOR THEM AND ALSO CONNECTED THEIR BOOKING SYSTEMS FOR ROOM AND TABLE RESERVATIONS.
WWW.STORYHOTELS.COM